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About Eloria

Our story

It started with a
walk to the car park.

Eloria began the way most good ideas do — with a small, daily frustration. Beautiful shoes that could not be worn past lunch. Comfortable shoes that could not be worn to anything that mattered. In a city where a working day runs from a morning meeting to a late dinner, that trade-off never made sense.

So we set ourselves a simple test. Every pair we choose has to pass three things before it earns a place: it has to look considered, it has to still feel right at the end of a long day, and it has to cost what a good shoe should cost — not what a label thinks it can charge.

Our shoes are made in Turkey, by makers who have been producing footwear for decades. We work with them on shapes that suit how women here actually dress — square toes and soft mules for the heat, slim slingbacks for the evening, flats that survive a full day on your feet. Every style runs EU 36 to 40.

A woman in red Eloria flats, choosing between mesh and suede pairsWorn, not staged

Eloria flats, sandals and evening heels laid out together on the floorFrom morning to late dinner
How we choose

Comfort you notice
at hour nine.

A shoe can look beautiful on a shelf and be unwearable by dinner. We pick for the opposite: a footbed with give in it, a heel height you can actually walk in, and a toe box that does not pinch after an hour standing.

That is also why the range stays small. We would rather carry a few shapes we would wear ourselves than a wall of styles nobody has checked. If a pair does not pass the end-of-day test, it does not go on the site.

See the collection

Where to find us

Dubai, and delivering across the GCC

We ship across the UAE in up to three working days, free of charge, and to the GCC and internationally with Aramex in seven to ten working days. Wholesale and stockist enquiries are welcome — we work with a small number of boutiques who share the same view of fit.

Contact us
Wholesale enquiry