Size Chart – Eloria Shoes

The short version: Eloria is true to size in most styles. Pointed toes run about half a size small — size up. If you are between sizes, take the larger. Still unsure? Message us your foot length in centimetres and we’ll tell you which to order.

Size conversion

Measurements are foot length, not shoe length. Our shoes are built on an EU last.

EU / TR	UK	US	Foot length (cm)	Foot length (in)
35	3	4.5	22.3	8.8
36	3.5	4.5	23.0	9.1
37	4	5.5	23.7	9.3
38	4.5	6.5	24.0	9.4
39	5	7	25.0	9.8
40	6.5	8	25.7	10.1
41	7.5	9	26.3	10.4

Conversions are the manufacturer’s own. Foot length is the measurement to trust — it is the one that does not change between brands.

How to measure your foot

Two minutes, and it will save you a return.

Measure at the end of the day. Feet swell — a shoe fitted in the morning can be tight by evening, and that effect is stronger in this climate.
Put a blank A4 sheet flat on the floor and stand on it, heel against a wall. Wear the socks or tights you’d normally wear with the shoe.
Without putting your full weight on it, trace around your foot — from the tip of your longest toe to the back of your heel. The longest toe is not always the big one.
Measure between the two marks in centimetres. Do both feet: most people have one that is 2–5 mm longer.
Use the longer foot, and read it against the table above.

WIDTH HEEL TO LONGEST TOE

Trace your foot on paper, then measure heel to longest toe. Width matters only if you know you have a wide or narrow foot.

If your measurement falls between two sizes, order the larger. A slightly roomy shoe can be adjusted with an insole; a tight one cannot be fixed.

Fit notes by style

Style	Fit	What we’d do
Pointed pumps & courts	Runs small	Size up, especially if you have a wide forefoot
Round and square toe	True to size	Take your usual EU size
Ballet flats	True to size	They relax about a third of a size with wear
Mules	True to size	Backless styles feel more secure a touch snug
Loafers & moccasins	True to size	Size up if you’ll wear them with socks
Sneakers	Slightly generous	Between sizes, go down
Boots	True to size	Size up for thick socks in winter or for a wide calf

Width and high insteps

Our last is cut slightly wider through the ball of the foot than most European brands, so a standard EU size usually works even for feet that struggle elsewhere. If you have a genuinely wide foot or a high instep, the round-toe, square-toe and mule shapes will be far more comfortable than the pointed ones — and boots with an elasticated panel will be the easiest of all.

Heel heights explained

Band	Height	Realistically
Flat	0 – 15 mm	All day, every day, including walking
Low	20 – 45 mm	A full working day on your feet
Mid	50 – 70 mm	A working day with some sitting; a long evening
High	75 – 100 mm	Events, dinners, occasions — 4 to 6 hours comfortably

If you still get it wrong

It happens, and it costs you nothing. Exchanges are free within 14 days and we collect from your address — see Returns and Exchange. If the size you need is out of stock, we’ll refund in full or hold your exchange until it’s back.

Still not sure? Message us with your foot length in centimetres and the style you’re looking at. We’d much rather spend two minutes now than process a return later.